Google Ads
Google Ads Management for Maitland, Hunter Valley & Newcastle Businesses
Google Ads puts your business in front of people at the exact moment they’re searching for what you do. NHP Connect manages campaigns Australia-wide with one non-negotiable: proper conversion tracking, so every report shows you leads and cost per lead — not clicks and impressions dressed up as results.
Based in Thornton, we run Google Ads for businesses across Maitland, the Hunter Valley and Newcastle — and remotely for clients Australia-wide. Local campaigns are built around the suburbs and searches that actually produce calls here, not a national template.
Google Ads management
PPC for small business
Lead generation
Australia-wide
The problems we solve
- You’re paying for clicks that never become customers — and nobody can tell you why.
- Your agency’s reports are full of impressions and “reach” but you can’t see a single lead in them.
- Your ads show up for searches that have nothing to do with your business, burning budget daily.
- You can’t connect ad spend to actual jobs won. Which campaign paid for itself? No idea.
- You’re locked out of your own ad account — the last agency owned it, and your history left with them.
What good Google Ads management changes
Managed properly, Google Ads becomes a system you can reason about: campaigns aligned to the services and areas that make you money, budget protected by negative keywords and monthly search-term reviews, and a clear cost per lead you can compare against what a job is worth. We won’t guarantee a return — anyone who does is guessing with your money — but we will make sure you can see exactly what your spend produces.
What’s included
Account and strategy
Audit of your existing account (or clean setup of a new one — owned by you), campaign planning around your services, service areas and margins, and keyword research grounded in what your customers actually type.
Campaign build
Search and brand campaigns, sensible match types, negative keyword lists, geographic targeting, ad scheduling, device bid adjustments, responsive search ads with full assets, and landing-page recommendations for the pages your ads point to.
Performance Max - when it fits
Performance Max can reach across Search, YouTube, Display, Discover, Gmail and Maps. We use it when your conversion data supports it — not as a default for every client.
Ongoing management
Monthly search-term reviews, bid strategy management, budget pacing, ad testing, and continuous pruning of wasted spend.
Compliance and ownership
Campaigns built within Google Ads policies, in an account you own with access you control.
Conversion tracking: the part most agencies skip
This is the difference between guessing and knowing. Every NHP Connect Google Ads engagement includes tracking built with Google Tag Manager and GA4:
Form submissions, phone calls from ads, website phone calls, booking completions, quote requests and purchases — each tracked as a distinct conversion.
Enhanced conversions, and enhanced conversions for leads — so when an enquiry becomes a qualified customer, that outcome feeds back into the campaign that generated it.
CRM integration through GoHighLevel: qualified-lead and sold-job imports, call tracking and lead-value tracking, so campaigns optimise toward enquiries that turn into revenue — not just enquiries.
What’s not included
Your ad spend
That’s paid directly to Google, from your own account. Minimum we recommend: $30 per day.
Full landing-page builds
We provide recommendations; new pages or a new site are quoted through website design.
SEO
Different discipline, different engagement.
Who it’s for
Trades and service businesses are our core — the industries where one job can pay for a month of advertising. We also manage campaigns for online stores and professional services. If your customers search before they buy, Google Ads is worth testing properly.
Do’s and don’ts of hiring a Google Ads manager
Do
- Insist on owning your own ad account
- Require conversion tracking before anyone scales your spend
- Ask to see search-term reports monthly
- Compare cost per lead against what a job is worth to you.
Don’t
- Judge campaigns on clicks
- Let anyone run Performance Max on an account with no conversion history
- Sign long lock-in contracts for unproven campaigns (we have no minimum terms)
- Believe guaranteed results — Google itself makes no such promise.
How it works
1. Audit
We review your existing account — or your market, if you’re starting fresh — and give you straight findings.
2. Tracking first
Conversion tracking configured and tested before spend scales.
3. Build
Campaigns, ads, keywords, negatives, targeting.
4. Launch and optimise
Ongoing search-term reviews, testing and budget management.
5. Report
Spend, leads, cost per lead, conversion rate, calls, what we changed, and what’s next. Never a wall of impressions.
Pricing
$800ex GST/Month
Management from $800 ex GST per month, plus your ad spend (minimum $30 per day recommended, paid directly to Google). No minimum terms — we keep the account because the results justify it, not because a contract does. Setup and audit pricing confirmed in your proposal.
Frequently Asked Questions
We recommend a minimum of $30 per day. Below that, most local markets can’t generate enough data to optimise against.
Yes. Always. The account, its history and its data are yours; we work in it with your permission.
Leads can arrive in the first week; reliable optimisation takes 2–3 months of conversion data. We report honestly from day one either way.
It depends on your industry and job value — a $40 lead is expensive for a $100 service and cheap for a $10,000 one. We benchmark against your numbers, not generic averages.
No — and treat any agency that does as a red flag. We guarantee visibility: you’ll always know exactly what your spend produced.
A Google campaign type that spreads ads across Search, YouTube, Display, Discover, Gmail and Maps. Useful with strong conversion data; wasteful without it. We’ll tell you which applies to you.
Usually loose match types and no negative keyword list. Fixing that is one of the first things we do in most audits.
We recommend improvements as part of management; if you need new pages or a new site, that’s quoted separately through our website design service.
Ads buy immediate visibility; SEO earns it over time. They work best together — your ads data even tells us which keywords are worth ranking for.
Spend, leads, cost per lead, conversion rate, search terms, phone calls, qualified leads and sold jobs where your CRM feeds them back, changes made, and recommendations.
Find out what your ad spend is really producing
Request a Google Ads audit — we’ll review your account and tell you plainly what’s working, what’s wasted and what we’d change
