Facebook Ads
Facebook & Meta Ads Management for Maitland, Hunter Valley & Newcastle Businesses
Your customers scroll Facebook and Instagram every day. Meta Ads put your offer in front of the right ones — and with tracking set up properly, you’ll know exactly which campaigns produce enquiries and sales. NHP Connect manages Meta advertising for small businesses Australia-wide.
Based in Thornton, we run Facebook and Instagram campaigns for businesses across Maitland, the Hunter Valley and Newcastle — and remotely for clients Australia-wide. Local targeting, local creative (we shoot it on site), and tracking that tells you what a lead actually costs.
Facebook Ads management
Instagram advertising
Lead generation ads
Australia-wide
The problems we solve
- You’ve boosted posts and got likes — but no enquiries. Boosting is not a campaign.
- Leads come in and go cold because nobody responds for hours (or days).
- The same tired ad has run for months and costs more every week as audiences tune out.
- You can’t tell whether ads actually made you money. Reach isn’t revenue.
- Your targeting is guesswork — wrong suburbs, wrong people, wasted budget.
What managed Meta advertising changes
A managed campaign starts with the offer — the reason someone should stop scrolling — then builds the audiences, creative and tracking around it. Done right, Facebook and Instagram become a measurable source of leads or sales you can scale up and down with demand. We don’t promise lead volumes; we build the system that tells you the truth about what each dollar produced.
What’s included
Strategy
Offer and campaign strategy, campaign objectives matched to your goal — leads, traffic or sales and geographic targeting built around your actual service area.
Audiences
Retargeting of your website visitors and engaged followers, customer-list audiences, and Advantage+ options where they suit your data.
Lead capture
Instant forms for low-friction enquiries, or landing-page campaigns when qualification matters — we’ll recommend which fits your offer.
Creative
Ad copywriting, static ads, video ads and Reels formats, with structured creative, audience and placement testing so winners scale and losers stop.
Management
Budget pacing, lead-quality evaluation, and reporting that shows leads and cost per lead — not vanity reach.
Tracking: Pixel + Conversions API, done properly
Meta’s own guidance is to run the Conversions API alongside the Meta Pixel — with correct event deduplication where both send the same event. That’s how we build every account: Pixel plus CAPI, event configuration, advanced matching, and deduplication verified. Connected to GoHighLevel, your lead quality feeds back into the campaigns — so Meta optimises toward enquiries that became real customers, not just form-fills. (See Lead Automation & CRM.)
Who does what
Straight answers, because this is where agencies get vague:
- Ad copy: NHP Connect.
- Ad graphics and creative: NHP Connect.
- Photography and video footage: supplied by client / on-site collection availability
- Landing pages: recommendations included; new pages quoted via website design.
- Lead follow-up: yours — or automated through our CRM implementation so every lead gets an SMS within minutes.
What’s not included
Your ad spend (paid directly to Meta — minimum $30/day recommended) and organic posting. If you want consistent page content behind your ads, that’s social media management — organic builds trust with the people who check your page; ads are what deliver reach and leads.
Who it’s for
Local service businesses and trades with a clear offer, online stores, and any business whose customers can be reached by area and interest. Meta works by interruption — your offer appears while people scroll — so it suits offers people can want before they search.
Do’s and don’ts
Do
- Respond to leads within minutes (speed decides lead quality)
- Refresh creative before fatigue sets in
- Feed lead outcomes back into the account
- Own your own Business Manager and ad account.
Don’t
- Rely on boosting posts
- Send ad traffic to a broken or irrelevant page
- Measure success in likes
- Sign lock-ins for unproven campaigns — we have no minimum terms.
How it works
1. Strategy call
Your offer, your area, your numbers.
2. Tracking build
Pixel + Conversions API, deduplicated and tested.
3. Campaign build
Audiences, creative, forms or landing pages.
4. Launch & test
Creative, audience and placement tests on a schedule.
5. Report & scale
Leads, cost per lead, what changed, what’s next.
Pricing
$800ex GST/Month
Management from $800 ex GST per month, plus ad spend paid directly to Meta (minimum $30 per day recommended). No minimum terms. You own the ad account and everything in it.
Frequently Asked Questions
Both, usually — Meta places your ads across each and reports them together. We weight placements toward wherever your audience responds.
We recommend at least $30 per day in ad spend. Enough to generate data worth optimising; small enough to test without betting the farm.
We write the copy and build the creative. Photos and video footage of your actual work perform best.
Instant forms capture more leads with less friction; landing pages qualify harder. We recommend based on your offer and how much lead filtering you need.
Meta Pixel plus Conversions API with event deduplication — Meta’s own recommended setup — connected to your CRM so real outcomes flow back into the account.
Fast. A Meta lead answered within five minutes is a different prospect than one answered tomorrow. It’s why we pair ads with automated SMS response.
Showing ads to people who already visited your site or engaged with your page — typically your cheapest conversions, because they already know you.
Comment monitoring on active ads is included; full page community management sits under social media management.
Yes — Business Manager, page, pixel and data. We work in your account with permission.
Social media management is organic posting — consistency and trust for people who look you up. Meta Ads is paid distribution — reach and measurable leads. Facebook’s organic reach is limited these days, which is why we usually recommend the two together.
